Dbrand, the device skin company owned by Adam Ijaz, has recently initiated legal action against Casetify, accusing them of copying the design of their popular Teardown device, know more about its owner and net worth
According to 9to5Google, the Teardown device allows the inner components of any device to be visible when applied to the device’s skin or case.
Who is the owner of Dbrand and what is its net worth in 2023 as it files lawsuit against Casetify
dbrand.com, operated by d-brand, Inc., is an internationally-focused online store that generates eCommerce sales primarily in the United States as well as in the United Kingdom and Canada. With regards to the product range, dbrand.com specializes in the Electronics category, particularly in the area of Consumer Electronics and the online store was launched in 2011.
Hey @Casetify, got some new X-Rays for you to steal.https://t.co/8mijRvWuGs pic.twitter.com/SYtrgmyvjY
— dbrand (@dbrand) November 25, 2023
GLOBAL NET SALES (2022)
US$129.6m
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The net worth of the company and owner Adam Ijaz isn’t known though.
“If CASETiFY had simply created their own Teardown-esque design from scratch, we wouldn’t have anything to take issue with,” Dbrand CEO Adam Ijaz told The Verge. “We are under no illusion that dbrand owns the idea of taking apart phones and scanning them.”
Saw someone asking about dbrand’s CEO. This is how it all started! dbrand’s CEO posted this on its launch, and now they are here! How cool is that?
byu/AaqibArain indbrand
Legal Action
Casetify faced scrutiny after launching a product line called Inside Out, which gained significant sales but was noted for its striking similarities to Dbrand’s Teardown devices. In response to the lawsuit, Casetify ceased the sale of the contested products and restricted user access to Inside Out.
Dbrand introduced the Teardown device in 2019 through a collaboration with YouTuber Zack Nelson, and the devices were available for a limited time. The lawsuit was filed after Zack Nelson posted a video on November 23, 2023, alleging that Casetify copied the Teardown device’s designs for their Inside Out lineup.
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Difference in Designs
Zack highlighted differences in the designs of both companies, emphasizing that the Teardown device was created in 2019, with a meticulous representation of internal components.
He pointed out Easter Eggs on the skins and shared how they discovered Casetify’s alleged infringement through social media posts. Zack claimed that Casetify used the same iPhone internals image for all their products, which was initially flagged by a follower on Twitter.
Dbrand Pursuing Punitive Damages
Dbrand is pursuing punitive and exemplary damages in the legal action, with Zack’s video suggesting that the original product’s logo is recognizable on Casetify’s devices.
Despite the legal dispute, Dbrand has announced the launch of new X-ray skins that allow users to view the insides of various gadgets, including laptops and gaming devices.
In a statement to earlier, Adam Ijaz provided details about the technology behind the new X-ray skins, highlighting a custom-built 450-kilovolt unit with a 431.8mm detector capable of capturing details at a 50-micron resolution.
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Ijaz mentioned their licensing agreement with Haven Metrology, the provider of digital X-ray imagery, ensuring exclusive access to the technology for their company at present.
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